Horticulture Commodity Trading Platform – BHM Agrimart

Privacy Policy

In this policy, “we”, “us”, “our” , “BHM Agrimart ” or  and “you”, “your” or “yours” means the persons to whom this policy applies and “BHM Agrimart GROUP” means BHM Agrimart, its related corporations, affiliates and branches. The security of your personal data is important to us. BHM Agrimart has in place safeguards to protect the personal data stored with us. This policy describes how we may collect, use, disclose, process and manage your personal data. This policy applies to any individual’s personal data which is in our possession or under our control.

“Personal data” is data that can be used to identify a natural person. Some examples of personal data that we may collect are:

a.) personal particulars (e.g. name, contact details, residential address, date of birth, identity card/passport details, and/or education details);
b.) specimen signature(s);
c.) financial details (e.g. income, expenses, and/or credit history);
d.) images and voice recordings of our conversations with you;
e.) employment details (e.g. occupation, directorships and other positions held, employment history, salary, and/or benefits);
f.) tax and insurance information;
g.) information about your risk profile, investments, investment objectives, knowledge and experience and/or business interests and assets;
h.) banking information (e.g. account numbers and banking transactions); and/or
i.) personal opinions made known to us (e.g. feedback or responses to surveys);

We may use your personal data for our core business purposes, such as:

a.) developing and providing banking facilities, products or services (whether made available by us or through us), including but not limited to:

  • executing investments, banking, commercial or other transactions and clearing or reporting on these transactions;
  • carrying out research, planning and statistical analysis; or
  • analytics for the purposes of developing or improving our products, services, security, service quality, and advertising strategies;

b.) assessing and processing applications, instructions or requests from you or our customers;

c.) communicating with you, including providing you with updates on changes to products, services and banking facilities (whether made available by us or through us) including any additions, expansions, suspensions and replacements of or to such products, services and banking facilities and their terms and conditions; 

d.) managing our infrastructure and business operations and complying with internal policies and procedures;

e.) responding to queries or feedback; 

f.) addressing or investigating any complaints, claims or disputes; 

g.) verifying your identity for the purposes of providing banking facilities, products or services;

h.) conducting credit checks, screenings or due diligence checks as may be required under applicable law, regulation or directive;

i.) complying with all applicable laws, regulations, rules, directives, orders, instructions and requests from any local or foreign authorities, including regulatory, governmental, tax and law enforcement authorities or other authorities; 

j.) monitoring products and services provided by or made available through us;

k.) complying with obligations and requirements imposed by us from time to time by any credit bureau or credit information sharing services of which we are a member or subscriber; 

l.) creating and maintaining credit and risk related models; 

m.) financial reporting, regulatory reporting, management reporting, risk management (including monitoring credit exposures), audit and record keeping purposes; 

n.) enabling any actual or proposed assignee or transferee, participant or sub-participant of Smart Agribiz’s rights or obligations to evaluate any proposed transaction;

o.) enforcing obligations owed to us; and/or

p.) seeking professional advice, including legal advice. We may also use personal data for purposes set out in the terms and conditions that govern our relationship with you or our customer.

We may from time to time and in compliance with all applicable laws on data privacy, disclose your personal data to any personnel of BHM Agrimart GROUP or to third parties, whether located in India or elsewhere, in order to carry out the purposes set out above. Please be assured that when we disclose your personal data to such parties, we require them to ensure that any personal data disclosed to them are kept confidential and secure. We wish to emphasize that BHM Agrimart does not sell personal data to any third parties and we shall remain fully compliant of any duty or obligation of confidentiality imposed on us under the applicable agreement(s) and/or terms and conditions that govern our relationship with you or our customer or any applicable law. We may transfer, store, process and/or deal with your personal data outside India. In doing so, we will comply with the data protection and privacy laws.
Our web sites and mobile applications (“apps” or an “app”) use cookies. A cookie is a small text file placed on your computer or mobile device when you visit a web site or use an app. Cookies collect information about users and their visit to the web site or use of the app, such as their Internet protocol (IP) address, how they arrived at the web site (for example, through a search engine or a link from another web site) and how they navigate within the web site or app. We use cookies and other technologies to facilitate your internet sessions and use of our apps, offer you products and/or services according to your preferred settings, track use of our web sites and apps and to compile statistics about activities carried out on our web sites and/or through our apps. A pixel tag, also known as a web beacon, is an invisible tag placed on certain pages of our web site but not on your computer. Pixel tags are usually used in conjunction with cookies and are used to monitor the behavior of users visiting the web site. You may set up your web browser to block cookies which will in turn disable the pixel tags from monitoring your web site visit. You may also remove cookies stored from your computer or mobile device. However, if you do block cookies and pixel tags, you may not be able to use certain features and functions of our web sites.